I like to break things.
Since childhood, I’ve had a burning curiosity to figure out how things work. In my mind, the best way to do that was to take things apart. One day, as I stared at what used to be a radio turned into a pile of small electronic pieces, I learned a valuable lesson.
The whole is greater than the sum of its parts.
This is why I developed a love for branding. At its core, branding is really just a kit of parts. But when the right pieces are assembled in the right way, magic can happen. I’ve spent the last 12 years helping technology companies evolve their most important asset – their brand. During that time I led 6 brand refreshes driven by internal creative teams that were followed by a total of $10B in new revenue and acquisition valuation.
I finally feel vindicated for breaking that old radio.
Capabilities
Brand strategy and creative direction
Campaign concepting and activation
Content strategy and design
Interactive
Digital and print design
Experiential design
Advertising
Copywriting
Illustration
Motion/video direction and storyboarding
Project management
Campaign concepting and activation
Content strategy and design
Interactive
Digital and print design
Experiential design
Advertising
Copywriting
Illustration
Motion/video direction and storyboarding
Project management
“Michael is one of the most diligent and brilliant creative minds I’ve had the pleasure of working with. He has an incredible passion for finding creative solutions to tough brand challenges that never cease to amaze me; and he works extremely fast! Michael would be an incredible asset to a team looking for talented creative leadership.”
Holly Rollo
Former CMO of RSA Security and Fortinet
Former CMO of RSA Security and Fortinet
