I like to break things.
Since childhood, I've had a curiosity about how things work. The best way to understand something, I figured, was to take it apart. One day, staring at what used to be a perfectly good radio reduced to a pile of electronic parts, I learned a valuable lesson.
The whole is greater than the sum of its parts.
That lesson has shaped how I think about brands. The strongest are more than identity systems, campaigns, or individual experiences. They bring strategy, narrative, creative, and execution together around an idea people can understand and believe in.
I've spent my career helping technology companies do exactly that: building and evolving brands at moments of growth and transformation, creating the teams and systems behind them, and increasingly shaping the narratives that define how companies go to market.
I finally feel vindicated for breaking that old radio.
Leadership & Strategy
Brand strategy and transformation
Category creation and positioning
Creative organization leadership
Executive storytelling
GTM and campaign strategy
Creative operations and AI transformation
Digital and web strategy
Integrated brand experiences
Category creation and positioning
Creative organization leadership
Executive storytelling
GTM and campaign strategy
Creative operations and AI transformation
Digital and web strategy
Integrated brand experiences
“Michael is one of the most diligent and brilliant creative minds I’ve had the pleasure of working with. He has an incredible passion for finding creative solutions to tough brand challenges that never cease to amaze me; and he works extremely fast! Michael would be an incredible asset to a team looking for talented creative leadership.”
Holly Rollo
Former CMO of RSA Security and Fortinet
Former CMO of RSA Security and Fortinet
